Create a new material for the pumpkin by selecting File=>New Material in the Materials Manager. Double click on your new material. In the Edit Material Dialog, activate the checkboxes for color, bump, highlight, and highlight color. You can experiment with the color settings until you achieve the results you want. The settings we used were R = 100%, G = 42%, B = 0%, and S = 100%.
Next, go to the Bump channel dialog. Apply the Turbulence.shc texture that comes with CINEMA 4D. You will find it in the 2D-Shader directory. Bump mapping works so that the darker a pixel is on the bump texture, the more strongly it is indented. Click on the Edit button under it's preview window and set U-Frequency to 5.5, V-Frequency to 5, and Steps to 1. Of course, you can play with these settings to get a smoother or more craggy looking pumpkin. Set the strength of the bump texture. For slight imperfections you do not need much strength to simulate the imperfections of pumpkin skin. In our example, we set the strength to 7%. Though these settings should get you in the ballpark for what kind look you want for your pumpkin. By all means, experiment with the settings until the pumpkin texture looks perfect to you.
To simulate a pumpkin's shininess, we will move on the the highlight channel. You will notice that a real pumpkin reflects light in such a way that is more wide than tall. Likewise, set the Width value to be more than the Height (such as W = 50%, H = 25%).
In addition, we have found that any highlight color other than white adds to the realistic appeance of a material. Move to the highlight color page. We chose a light orange highlight with R set to 100% G to 85%, B to 50%, and strength to 100%. Once you have finished crafting this new material, drag and drop it unto the pumpkin object.